AI Search · 22 July 2026 · 9 min read
AI Search Optimisation: How Adelaide Businesses Get Cited by ChatGPT
Traditional SEO gets you ranked. AEO gets you quoted. Here's the practical playbook we run for South Australian brands.
Answer engines don't return ten blue links — they return one synthesised answer, assembled from sources the model trusts. Being visible in that answer is a different discipline to ranking.
The three levers that matter are entity clarity, structured data, and corroboration. Entity clarity means your business, services and locations are described consistently everywhere a machine can read them.
Structured data does the heavy lifting. Organization, LocalBusiness, Service, FAQPage and BreadcrumbList schema give models unambiguous facts instead of prose they have to guess at.
Corroboration is the multiplier. When your directory listings, review profiles, press mentions and your own site all agree, confidence rises and citations follow.
We measure AEO with prompt panels: a fixed set of buying-intent prompts run monthly across ChatGPT, Gemini and Google AI Overviews, tracking whether you appear and how you're described.